Content Marketing Services To Increase Your Brand Awareness

At Digital Search Australia, we have a content marketing team full of creative minds on hand to give your brand the makeover that it deserves with highly engaging content assets which are timely, appropriate, catchy and shareable. These content assets are used to reach out to highly respected bloggers, authors and journalists establish communications and share ideas. Once content has been created for your brand, these bloggers then choose which content will be shared on their authoritative and relevant websites. This process is done so that your brand can enjoy enormous exposure to potential clients and boost your brand’s reputation, credibility, authority and, of course, your site’s rankings and traffic.

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Selecting Authoritative Partners For Content Marketing

Google and other search engines are taking stern measures on spammy and low-end websites. These websites are built solely for link-building purposes and Google isn’t going to relax on its algorithms any time soon. You can review some videos for webmasters on YouTube by Matt Cutts, Head of Google’s Webspam team. If your current content marketing strategies are based on any of the following situations, then we suggest a change of strategy:

  • In-House Link Networks (owned internally & usually link to their clients & their own websites)
  • Plagiarised Content (zero value for Googlebot to crawl thus penalised by Google Panda)
  • Article Submission (with spun content that Google hates)
  • Low-End Web Directories (crushed by Google as they add zero value to the web)
  • Low-End Social Bookmarking Tactics (once again, crushed by Google a long time back)
  • Poor On-Page Technical Updates (meaning the very foundations are left out from the get go)
  • Highly Risky Blog Networks (Google has been killing these since April 2012)
  • Blog Commenting (via low-end & free for all sites)
  • And so many others…

Consider the following attributes when doing an audit for a potential website where you would want to place your content. These should be considered if you want your content to rank in Google and add value to your website (usually through mentions and links back to your website).

  • Indexed domain (This is level 1)
  • Website’s traffic has been maintained for post-Google updates. (Can be checked through the SEMrush tool)
  • High quality design/user experience of the site
  • Identify domain hosting and top level domain (TLD)
  • Number of referring domains in Majestic SEO
  • The TrustRank in  Majestic SEO
  • Site/blog has an authentic author.
  • The domain host is on a unique C-Class IP address
  • Highly relevant domain/website context
  • Moz Domain Authority
  • The number of established links via Moz Open Site Explorer
  • The links on the webpage is the same colour as the bod of the content (presence of hidden links)
  • The number of ads above the fold (ads like ClickBank & Google Adsense)
  • The social integration of the publishing site.
  • The number of outbound links on the page you will be published

These are some of the quality control processes that we sieve through. Yes we are being very picky with potential publishers in our content outreach process. We wouldn’t want to appear to be begging for our content to be published. We just want to right sites for the right content.

By doing these, we 1.) Protect our client’s sites from being penalised by Google updates and 2.) Get rewarded with a high amount of traffic and visibility due to our ethical work and efforts.

Content Marketing Services To Engage Your Target Market

We tailor make content through our internal processes to ensure that every window of opportunity is opened to cater to the needs of your target audience at all stages of the relationship cycle. We are able to interpret and understand your target market and tweak your events based on your events calendar.

We use a wide array of tools to help us stay in touch with your audience and industry trends. Some of these tools include:

We use the best content outreach platforms on the market to engage with publishers and we understand how to leverage these technologies to perform for our clients.

Creative Content Marketing Services With A Global Reach

Our team of international strategists and content outreach planners know how to implement a delivery system that’s business efficient and productivity driven all for the client’s benefit. We will constantly monitor the trends of your market and leverage tailored technologies which in return pool globally innovative, holistic and perceptive resources. Armed with these innovations only lead to a streamlined creation and distribution for your seasonal/cyclical market trends.

If you would like to hear more about our content marketing services and how our team can help your brand to grow, contact us and we’ll happily provide you with a clear overview of our services.

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