Welcome to our SEO & Digital Marketing Blog! 

conversion-focus

Should My Website’s Landing Page Be SEO-Focused, Conversion-Focused, or Both?

A nearly endless amount of information floods the internet about how to get more traffic, but seldom do you hear people talk about what you need to do with that traffic. Someone once said traffic without conversion is a traffic accident. Likewise, Conversion Rate Optimization without traffic is futility. Traffic…
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penguin-4

IT’S HERE! Google Confirms the Release of Penguin 4.0

It’s here and it’s official! Google has confirmed that they are rolling out another Google Penguin algorithm update last Friday, September 23, 2016. This is nearly two years after they have released Penguin 3.0. As a recap, the Penguin algorithm has been created by Google to serve as a spam…
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integrating-social-infor-graphics

How to Integrate Social Media into Your Digital Marketing Campaign

Today’s consumer is increasingly using social media to connect with people, catch up with old friends, stay tuned to news from around the word and to look for products they are interested in and considering purchasing. In other words, social media has become part and parcel of many people’s lives.…
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Typical Mistakes Committed

Typical Mistakes Committed by Marketers When Checking SEO Performance

Measuring SEO content performance has always been very important to marketers; it helps them to know where they are in their SEO journey.  Unfortunately, many marketers don't know that some of the metrics they have been using to measure SEO performance might not be giving them the true picture of…
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Success of your SEO Campaign

8 Mistakes that Could Ruin the Success of your SEO Campaign

Both rookies and SEO professionals that are looking to run a successful SEO campaign can easily make some basic mistakes that could end up ruining the success of an online marketing campaign. Understanding that these mistakes happen is the first and most important step when it comes to preventing, detecting…
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Google says Hello payday loan company, we don't want your money any more!

Google says “No More Pay Per Click” to Payday Loan Companies

The short term finance and payday loan market found out today that their money is no longer good enough to buy them access to Google AdWords. In a brutal blog post from David Graff,who is the Director of Global Product Policy, in which he likened the industry to counterfeiting and…
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Local SEO Tools Spotlight

Local SEO Tools That Help Put Your Business In The Spotlight

In the age of digital content, more and more businesses are seeing the advantages of correctly optimising their local SEO efforts to drive traffic to their websites. According to Business2Community.com, around 80% of local searches carried out on mobile devices result in a sale or customer conversion, with an additional…
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Content That Readers Love

The Ultimate Method for Creating Content That Readers Love

If you have been following Google algorithms long enough and you are a webmaster yourself, you should know by now how big of a role content plays when it comes to getting your site ranked. Whether it’s on-page or off-page, content matters. And if you don’t put effort into making…
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Content Marketing Tips

Get your Brand out with these Content Marketing Tips

Getting your brand out there can be fairly challenging, and there is never really a point where you can comfortably sit back and enjoy the fruits of your labours. No, it is a constant process that requires consistent attention and increasingly creative approaches to content marketing. If you go about…
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How To Increase Revenue This Year

2016 SEO Predictions: How To Increase Online Revenue This Year

  2015 marked a series of significant changes in search engine marketing, setting into motion a move from what many analysts referred to as 'creating content for content's sake'. This year that has all changed, as there is much more competition these days to be not only keyword focused --but…
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