In the age of digital content, more and more businesses are seeing the advantages of correctly optimising their local SEO efforts to drive traffic to their websites. According to Business2Community.com, around 80% of local searches carried out on mobile devices result in a sale or customer conversion, with an additional 64% coming from tablets, and 61% coming from PCs and laptops. With statistics like these, it is easy to see why local SEO is so important, but attempting to manage the campaign by yourself can be difficult, leaving plenty of gaps for opportunities to slide through.
Fortunately, there are plenty of tools available on the web to help you with this. Some are free, others are not, but all often bring a unique form of assistance to the table to help you better manage your local SEO efforts. Here you will find a collection of these tools along with a description of each one with regards to its functionality and usefulness. So if you need a little assistance with your local campaign, consider checking out a few of these tools.
This tool has been developed by the well-known SEO hub Moz.com, who are well known for their collection of expertise when it comes to digital marketing. Being a site with a collection of useful SEO blogs, incredible resources and successful professional contributors, it stands to reason than any SEO tool developed by them would be an exceptional one, and reason in this case is not wrong.
In the spirit of Moz, this tools is free, and it serves to indicate which local platforms your business is listed on, as well as those from which your business is missing. This will allow you to spot the crucial sites that you need to pay attention to in order to better optimise your local SEO, and it will let you compare details that are already listed for your business in order to test their accuracy. This will help you get a better perspective on how your citations are doing, and allow you to plan your next step.
51Blocks Google Places Analysis
Another free tool to help you better manage your local SEO, 51Blocks is here to help you manage the analytics of your site, specifically with Google+ in mind. By feeding basic business information into this tool you can use it to determine the state of your links and citations, as well as the consistency of your business information is over the web. It can be used a little sneakily too, by using your competitor’s details you can keep a closer eye on their actions to better plan your own campaign.
51Blocks also has a range of other tools on their website to assist you with all areas of SEO, and a lot of them are free. Take a look at their website here to see more of their tools, which include SEO checklists, website responsiveness testers and SEO audit tools.
Synup Listings Scan
Get better feedback on your local SEO efforts with Synup Listings Scan. This tool is also free, and will give you a better idea of how your business is found, and also how it is presented to your customers when they search for you. Results come from all over the web, and the tool will allow you to select each site where your business shows up to get an idea of the state of individual listings.
The tool also has a very valuable ‘reviews’ section. Here you can see what your customers from all over the web think about your business by finding and displaying reviews and comments made about you. This is a great tool for managing customer relationships, and sculpting your band’s image.
Okay, so this one isn’t free, but at just $20 a month it provides businesses with local SEO campaigns an invaluable service. WhiteSpark’s local citation finder will provide you with the best quality citation sources for your business, based upon your company’s key phrases. This is useful because there is an overwhelming number of citation sources around, and not all of them are worth your time. You can also use this tool to check the citations of your competitors, which might help give your campaign a different direction.
The tool also assists you with citation audits which will analyse inconsistencies and fix them, remove duplicates, and make use of the citations that you have left out, to improve your local visibility.
WhiteSpark also has a reputation builder which will help you collect reviews, feedback, comments and testimonials from around the web, to better improve the overall trustworthiness of your business.
This tool is the perfect companion for your local SEO efforts in the domain of keyword and AdWords management. You need to know which keywords your business needs to target in order to get the best possible visibility, but the time spent researching this can often be too much.
5MinuteSite is another free tool, and this one is geared at helping you with keywords. It will generate a list of ideal key terms that your business can make use of. It does this by considering your geographical information and your existing terms (which should reflect your products or services). You can then evaluate each of the presented terms in all of their variations to create PPC campaigns in the radius that you target, as well as to get more organic traffic from your content.
You don’t often see a free tool as complete and functional as 5MinuteSite.com’s keyword list and AdWords tool, just one more reason why it should be a pocket companion to anyone involved in your campaign.
There seems to be a handful of new tools for optimising your local SEO efforts coming out every month, and each one is becoming more useful than other tools. It is pleasing to see just how many of these tools are completely free, even the ones developed by reputable organisations such as Moz. Because of this, the list of tools mentioned above is by no means a comprehensive one, it is just a collection of some of the most popular and useful tools in the SEO community. All of these have been vouched for by long standing professionals in the industry (if not actually developed by them in the first place) and can all but guarantee a transformation in the results of your campaign.
So if your local SEO campaign needs a little tuning up, why not opt for assistance from a tool designed to make your efforts a little bit easier? Have we left anything out here? Which of these tools have you found most useful in your strategies? We would love to hear from you. But for now go forth and dominate the local market with these tools in your hand.
Joe Ryan is the Founder & CEO of UK online marketing agency, Digital Search Group, which specialises in smart internet marketing. He is a specialist in online marketing strategy and brand building. When he’s not considering the next best online marketing strategy with his team, he enjoys travel and spending time with his family.